Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
AUG 12

What's the Future of Brand Journalism? Collision Content†

How to Balance Consumer-Generated Content With Brand Content

Advertising Age, August 12, 2008 — There is no denying the radical shift from companies and brands controlling their messages to consumers controlling them. From blogs to YouTube to social networking, consumers have a bigger, louder voice than ever. And they're being heard.

Categories: New Media Marketing, Brand Strategy
Tags: Blog, CGM - Consumer Generated Media, social media

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