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AUG 2008

Woman to Woman, Online

New York Times, August 14, 2008 — Heather Armstrong’s wickedly funny blog about motherhood, Dooce, is more than just an outlet for the creativity and frustrations of a modern mother. The site, chock full of advertising, is a moneymaking machine — so much so that Ms. Armstrong and her husband have both quit their regular jobs.

Category: Marketing
Tags: Dooce, GE, JC Penney, Starwood, Wal-Mart, Walgreens, Blog, Blogs, digital marketing, social marketing, web 2.0

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