Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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AUG 7

Sprint Puts Positive Spin on Losses

New York Times, August 7, 2008 — Sprint Nextel, the troubled No. 3 wireless carrier, lost nearly a million customers in the second quarter. But the company says it lost some of them on purpose.

Meanwhile its chief rivals, AT&T and Verizon Wireless, respectively gained 1.3 million and 1.5 million new wireless customers. As customers tighten their spending during rough economic times and when nearly nine out of every 10 Americans already own a cellphone, winning customers from a competitor is the only way to grow quickly. And at that task, analysts say, Sprint is struggling.

Category: Marketing Strategy
Tags: Sprint, Growth, Segmentation

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