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AUG 2

AmEx's Hip Cards to End†

Niche Offerings Fail to Generate Enough Demand

Wall Street Journal, August 2, 2008 — American Express Co. is pulling the plug on a much-hyped line of credit cards that were aimed at attracting young and affluent customers in New York, Los Angeles and Chicago.

The company, which has been weighed down by rising delinquencies and a slowdown in consumer spending, is also discontinuing three other niche cards that were aimed at engaged couples, newlyweds and avid golf fans.

Category: Brand Blunders
Tag: American Express

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