How to Reach Out and Touch a Brit (With Media)†

Sweeping U.K. Institute of Practitioners Study Looks at Attitudes, Behavior and Consumption

Advertising Age, July 28, 2008 — Media are inescapable. They're present in every aspect of life, at all times and in all locations. A realistic approach to media research today has to take into account that we expect to be stimulated constantly without concern for channels.