Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
JUL 2008

How to Reach Out and Touch a Brit (With Media)†

Sweeping U.K. Institute of Practitioners Study Looks at Attitudes, Behavior and Consumption

Advertising Age, July 28, 2008 — Media are inescapable. They're present in every aspect of life, at all times and in all locations. A realistic approach to media research today has to take into account that we expect to be stimulated constantly without concern for channels.

Category: New Media Marketing
Tag: Media Consumption

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