What Marketers Can Learn From Twitter's Stumbles†

The Service Is a Victim of Its Popularity -- and Its Unresponsiveness Is Costing It Fans

Advertising Age, July 29, 2008 — What are the limits of consumer loyalty when a particular product or service consistently stumbles, or just doesn't work? What if those stumbles are actually due to the immense popularity of the product?

Any fast-growing brand that has seen its infrastructure quiver under the weight of widespread customer demand should look for a lesson on how not to do things in Web 2.0 darling Twitter.