Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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JUL 29

What Marketers Can Learn From Twitter's Stumbles†

The Service Is a Victim of Its Popularity -- and Its Unresponsiveness Is Costing It Fans

Advertising Age, July 29, 2008 — What are the limits of consumer loyalty when a particular product or service consistently stumbles, or just doesn't work? What if those stumbles are actually due to the immense popularity of the product?

Any fast-growing brand that has seen its infrastructure quiver under the weight of widespread customer demand should look for a lesson on how not to do things in Web 2.0 darling Twitter.

Categories: New Media Marketing, Brand Blunders
Tags: Twitter, Customer Satisfaction, Growth, social media

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