Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
JUL 29

Word-of-Mouth, Insights, Customer Loyalty Big Benefits of Online Communities

Marketing Charts, July 29, 2008 — The greatest value of online communities is they increase word-of-mouth (35%), increase brand awareness (28%), bring new ideas into the organization faster (24%) and increase customer loyalty (24%), according to a survey of organizations using online communities.

Category: New Media Marketing
Tag: Community

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