Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUL 29

Social Marketing Limited By Advertiser Confusion

MediaPost Publications, July 29, 2008 — A recent JupiterResearch study underscores that actual spending on social media marketing has not caught up with the hype surrounding the emerging category.

The report found that half of all advertisers are spending less than 5% of their online budgets on social marketing in 2008. Keeping budgets small is the highly customized nature of social media campaigns, compared to search or display advertising.

Category: New Media Marketing
Tag: social media

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