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JUL 2008

Brands Get Social for Olympics†

Brandweek, July 22, 2008 — With the Olympic Games just a month off, some brands are looking to extend their sponsorships with social media programs.

Lenovo has created 100 athletes' blogs in an attempt to align itself with some less mainstream sports, such as field hockey and modern pentathlon. It gave the athletes laptops and video cameras to chronicle their preparation for the games.

Category: New Media Marketing
Tags: Lenovo, McDonald's, social marketing

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