Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUL 25

Griping Online? Comcast Hears and Talks Back

New York Times, July 25, 2008 — Brandon Dilbeck, 20, a student at the University of Washington, was complaining recently on his blog, Brandon Notices, about Comcast’s practice of posting ads in its on-screen programming guide. He assumed he was writing for his own benefit. “It feels like nobody ever really reads my blog,” he said. “Nobody has left a comment in months.”

Category: New Media Marketing
Tags: Comcast, Customer listening, customer Service, social media

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