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  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
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JUL 2008

Productive Brainstorms Take the Right Mix of Elements†

Wall Street Journal, July 24, 2008 — Most people know what brainstorming means, but few are ever taught how to do it effectively.

Matt Bowen, president and chief executive of Aloft Group Inc., a 28-employee marketing firm in Newburyport, Mass., devotes much time to teaching his employees the ropes of effective brainstorming.

Category: Innovation
Tags: brainstorming, Creative thinking

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