Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
MAY 2006

TV and the Web†

How the Internet is affecting what -- and how -- we watch

Wall Street Journal, May 15, 2006 — Earlier this year, Toyota Motor Corp. got some startling news. Walt Disney Co., which produces "Desperate Housewives," was planning to make the show available online free

Category: New Media Marketing
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