New Tool From Facebook Extends Its Web Presence

At its annual conference for developers, the company announced Facebook Connect, a way that other Web sites can integrate parts of Facebook’s service

New York Times, July 24, 2008 — Facebook, the rapidly growing social network, unveiled some new features on Wednesday as it works to broaden its reach online and to recalibrate its sometimes contentious relationship with the thousands of developers writing programs for the service.

In a speech at his company’s annual conference for developers, called F8, Mark Zuckerberg, Facebook’s 24-year-old chief executive, also demonstrated the company’s new design. He predicted that there would soon be a wave of social Web sites built on top of the information users give to social networks.