Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUL 23

Study: Offline Retailers Should Be 'Net Strategists

MarketingVox, July 23, 2008 — The web's role is becoming integral for brick-and-mortar retailers, even for in-store purchases, according to (pdf) a recent Nielsen Online survey, which found that of those that recently made consumer electronics purchases in a store, 80 percent visited the store's website first, reports MarketingCharts.

Category: New Media Marketing
Tags: Online Marketing, Retail

Related Factoid

Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey

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