Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
JUL 21

Stengel on Leadership, New Media and the Purpose Institute†

Q&A: P&G's Departing Global CMO Talks About His Legacy, His Future and What Changes, If Any, His Successor Has in Store

Advertising Age, July 21, 2008 — After seven years as perhaps the most visible, outspoken and successful Procter & Gamble Co. chief marketer in decades, Jim Stengel has announced he's leaving the post Aug. 1 and the company Oct. 31, after some special project work. In this interview with Advertising Age's Jack Neff, he discusses his legacy, what the transition to Marc Pritchard as global marketing officer means and whether he really does love the media as much as, say, Madonna does.

Category: Marketing Strategy
Tags: P&G, CMO

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