Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUL 21

Case Study: Viral Marketing Gets Philosophical†

Brandweek, July 21, 2008 — Every Mother's Day is filled with marketing possibilities, considering the $12 billion or so consumers are said to spend on the holiday each year. With that in mind, Philosophy, a skin care and cosmetics brand, wanted to broaden its considerable appeal with women via a more emotional Mother's Day campaign.

Category: New Media Marketing
Tags: Marketing Tactic, Viral

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