Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUL 21

Press a Button and Your Worries Are Gone

New York Times, July 21, 2008 — Staples’ Easy Button is the star of the company’s new back-to-school advertising campaign, which uses humor to directly address its customers’ financial worries.

The button, a concept invented by Staples’ advertising agency, McCann Erickson, for the 2005 Super Bowl, is the centerpiece of three new 15-second spots that begin running in select markets, primarily in the southern United States, on Monday; ads will be introduced nationally Sunday.

Categories: Brand Strategy, Marketing Strategy
Tags: Staples, Advertising

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