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JUL 17

Nike's 'Just Do It' Slogan Turns 20†

Epic 'Courage' Campaign Aims to Recharge Inspirational Message

Advertising Age, July 17, 2008 — Nike's "Just Do It" theme is 20 years old, and the marketer is planning a push of Olympian proportions to commemorate its anniversary.

The company is planning an epic global campaign titled "Courage," with 60- and 30-second spots to begin airing in the U.S. on Aug. 8, the day of the Olympic Summer Games' opening ceremonies, while a micro-site, nike.com/courage, goes live today.

Categories: New Media Marketing, Brand Strategy, Marketing Strategy
Tags: Nike, Brand Equity, Community

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