Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUL 16

GM Opens Cutting-Edge Green Dealership Near Detroit†

Earth-Friendly Move Offers a Rare Bright Spot in Publicity for Embattled Automaker

Advertising Age, July 16, 2008 — DETROIT (AdAge.com) — As it plots major spending cuts and bats back bankruptcy rumors, General Motors Corp. today celebrated the opening of a $15 million green dealership, LaFontaine Automotive Group's new Buick-Pontiac-GMC and Cadillac facility in suburban Detroit.

Category: Innovation
Tags: GM, green marketing

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