Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
JUL 2008

Survey Finds CFOs Skeptical of Their Own Firms' ROI Claims†

ANA Confronts Lack of Confidence at Marketing Accountability Conference

Advertising Age, July 15, 2008 — Financial executives don't think there's much truth in advertising.

According to a new study, six in 10 financial executives believe their companies' marketing departments have an inadequate understanding of financial controls, and seven in 10 said their companies don't use marketing inputs and forecasts in financial guidance to Wall Street or in public disclosures.

Category: Marketing Effectiveness
Tag: ROI

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