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JUL 15

What the Auto Industry Can Learn From Apple†

IPhone Stampede Offers Lessons in Total Transformation

Advertising Age, July 15, 2008 — Like hundreds of thousands of people across the country, I stood in line last weekend at the Apple Store in Newport Beach, Calif., to buy the new iPhone 3G for my daughter after three unsuccessful attempts at nearby AT&T stores.

Witnessing this exuberant demand for a new product made me wonder if this feat could be repeated in other categories, such as the auto business. What would an automaker have to do to seduce consumers to stand in line to buy a hot new car? Here are some lessons from the iPhone:

Categories: Innovation, Marketing Strategy
Tags: Apple, iPhone, Transformation

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