Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
JUL 2008

10 Web 2.0 Ideas that Failed

Fast Company, July 11, 2008 — The Web is an extremely fickle place. A Web service can be hot today, and dead in the water tomorrow. While there's no true science for determining exactly what makes one stick while another languishes, there's a lot to be learned after one fails. Considering a startup? Here are 10 recent failures to add to your case studies.

Category: New Media Marketing
Tags: MingleNow, MyKinda, Windows Live Expo, brand blunders

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