Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
MAY 2006

CMOs Inspire More Lip Service Than Real Love in The C-Suite -†

EXCLUSIVE: Survey Finds CEOs Falling Short in Working with Marketing

Advertising Age, May 8, 2006 — While some 85% of respondents said it was either "extremely critical" (39%) or "very critical" (46%) for CEOs to communicate with marketing, only slightly more than half found that happening in practice

Category: Marketing Strategy
Tag: CMO

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