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JUL 10

Apple’s Latest Opens a Developers’ Playground

New York Times, July 10, 2008 — When Apple opens its online App Store for iPhone software on Thursday, Steven P. Jobs will be making an attempt to dominate the next generation of computing as it moves toward Internet-connected mobile devices. The store, which will offer more than 500 software applications, including games, educational programs, mobile commerce and business productivity tools, may be a far more important development than the iPhone 3G, which goes on sale at the same time. An abundance of software could make the iPhone’s operating system dominant among an abundance of competing phones.

Categories: Innovation, Brand Strategy
Tags: Apple, Open Innovation

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