Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUL 7

MSNBC.com Opens Digital Cafe†

Brandweek, July 7, 2008 — Midtown Manhattan's Rockefeller Plaza is home to a new, sleek, oh-so-stylish cafe. For workers in nearby office buildings or for tourists that flock to the site, it's a comfortable place to unwind, grab a sandwich or a coffee, check e-mail, surf the Net via free Wi-Fi or check the news on MSNBC.com, the owner of the facility. The MSNBC.com Digital Cafe, which had a soft launch two weeks ago and will be fully operational in mid July, is one of several brand extensions the company is creating in an effort to deliver its content in new and interesting ways.

Category: Customer Experience
Tag: MSNBC

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