Home Business Brand Marketing Innovation Design  
MAY 2006

Self-heating lattes bring out lawyers

San Francisco Chronicle, May 2, 2006 — An effort to sell self-heating latte under the Wolfgang Puck name is generating another kind of heat, in a dispute that seems headed for court. Early in 2005, the celebrity chef licensed his name to WP Beverage Partners for use on 10-ounce cans of latte that heat themselves.

Categories:

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.