Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
JUL 2

Generation Gab†

Brandweek, July 2, 2008 — For those who think media fragmentation and niche marketing have redefined marketing permanently, here's something to chew on. What if the microscopically splintered youth demo out there right now—recent college grads on down to kids riding the bus to preschool—ends up gelling, melting and solidifying into a uniform power bloc of consumers? And what if, contrary to popular wisdom, they're not self-important, undisciplined individualists riding on digital highs, but a team-playing, risk-averse group that fosters familial bonding? All this would mean that Gen Y actually looks a lot more like, well, AARP. It would mean that the billions of dollars'worth of microtargeted marketing being created right now just could be a . . . waste of time? Then what?

Category: Marketing Strategy
Tags: gen y, millenials, targeting, Youth Marketing

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