Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
JUL 1

Tiny Widget Apps Can Lead to Some Big Bills†

Brandweek, July 1, 2008 — Because widgets have the ability to spread virally, they are often touted as an ad medium of the future, but there's a downside to that virality: exponentially increasing costs. Typically marketers pay a vendor for creating widgets, which are mini software applications with videos, games and other content that can be moved from site to site by Web users.

Category: New Media Marketing
Tag: Widgets

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