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JUL 8

TV Screen Remains Most Seen, Nielsen's First '3 Screen' Data Shows Web, Mobile Gaining Too

MediaPost Publications, July 8, 2008 — A day after officially announcing plans to provide so-called "total audience measurement index" or TAMI ratings, for NBC Universal's coverage of the 2008 Summer Olympic Games, Nielsen Co. today released the first comparable audience estimates across three "screens:" TV, the Internet and mobile devices, and the findings indicate that the new video platforms do not appear to be cutting into television's action.

Categories: New Media Marketing, Marketing Strategy
Tags: Olympics, Advertising, New Media, new media marketing

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