Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUL 7

Did GM leak brand realignment to raise stock?

The Deal, July 7, 2008 — General Motors Corp., which has seen its shares fall to 1950s-lows in recent weeks on fears of a slowing economy and due to its overreliance on gas-guzzling trucks and SUVs, got a boost Monday from a Wall Street Journal story reporting that the automaker is looking to cut thousands of white-collar jobs and could sell or axe some of its brands.

Category: Brand Strategy
Tag: GM

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