Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUL 7

In Search of Growth Leaders†

Most companies have managers who can turbocharge results. The trick is finding -- and nurturing -- them.

Wall Street Journal, July 7, 2008 — Organic growth. It's the Holy Grail these days of chief executives battered by global competition and eager to find new streams of revenue without always resorting to acquisitions. A cottage industry has sprung up to advise companies on how to achieve organic growth. But many companies already possess the means to turbocharge their sales, break out of industry molds and capture new markets with innovative products and services.

Category: Marketing Strategy
Tag: Growth

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