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JUL 7

NBC's Olympic Test: Counting All the Games' Viewers†

Wall Street Journal, July 7, 2008 — NBC Universal plans to use its coverage of the Beijing Olympic Games to launch a new system for measuring viewership across an array of different media, including video-on-demand, cellphones and the Web, as well as traditional television. NBC hopes the new system — which will be offered to advertisers at the start of the new fall season — will give it ammunition to persuade advertisers to buy ad time on newer media such as VOD and cellphone video.

Category: Marketing Strategy
Tags: NBC Universal, Metrics & Measurement

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