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JUL 2008

Alpo Looks for the Greatest ‘Meat Maniac’

New York Times, July 7, 2008 — Decades ago, celebrities like Ed McMahon and Barbara Walters promoted Alpo dog food. Now, dog owners — and their pets — can do it themselves by taking part in a video contest being sponsored by the brand.

The Alpo Real Meat Moments contest, now under way, is seeking video clips of the dog that is the biggest “meat maniac” in the country — that is, the pooch that goes ga-ga in the most photogenic and entertaining manner whenever Alpo is served for dinner.

Category: Brand Strategy
Tags: Alpo, Purina, contests, customer generated content

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