Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
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  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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JUL 3

Altruism Meets a Weak Job Market†

Wall Street Journal, July 3, 2008 — Mike Stewart is putting off law school in favor of teaching in Washington, D.C., for the next two years. Katherine Atwill, an Ivy League graduate, stopped interviewing at consulting firms in favor of teaching in the Bronx.

Young people like these are part of the growing ranks of college graduates who, amid a worsening job market, are contributing to a surge in applications and enlistments at public-service agencies like Teach for America and the Peace Corps.

Category: Marketing Strategy
Tags: Peace Corps, Teach for America, Social responsibility;

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