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JUL 3

Adidas Bets Big on Beijing†

Wall Street Journal, July 3, 2008 — When it comes to China, sportswear giant Adidas AG thinks bigger is better.

At midnight Friday, the company will open its biggest store in the world here. The long, glass-clad rectangular building reflects Adidas's ambition to use China as a battleground to overtake rival Nike Inc.

Categories: Brand Strategy, Marketing Strategy
Tags: adidas, Nike, China, Retail

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