Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUL 1

Filtrbox: The Latest Reputation Management Tool

MediaPost Publications, July 1, 2008 — Dealing with dozens of feeds from hundreds of Web sites, social networks and blogs may be par for the course when it comes to the new practice of brand reputation management. But online strategists have a slew of new media monitoring tools at their disposal.

Boulder, Colo.-based Filtrbox joins Trackur, Snydey Web and Google Trends as the latest entrant to the space, offering an application that aims to make aggregating, sorting through and sharing online information cheap and simple.

Categories: New Media Marketing, Brand Strategy
Tags: FiltrBox, Reputation

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