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JUN 30

Cliche No More: CMO Club Gets Colorful New Member†

Unilever's Simon Clift on Stengel, Torture Tests and Marketing's Filet Mignon

Advertising Age, June 30, 2008 — Simon Clift has been Unilever's chief marketing officer for more than two years, but he freely admits he only really began doing the job a couple of months ago, thanks to a corporate restructuring that has had him drop his line-management duties as president of personal care.

As full-time CMO, Mr. Clift is getting in touch with his touch points, as some of his peers might say. But he just couldn't resist a mocking drift into CMO speak during an interview in the Carlton Hotel during the International Advertising Festival at Cannes last week as he bandied about terms like "challenges" and "new-media environment." He stopped, smirked and then added: "Oh my God! I've become a cliche."

Category: Marketing Strategy
Tags: Unilever, CMO

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