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JUN 27

Mobile Photos, SMS Used to Customize Nike Footwear

MarketingVox, June 27, 2008 — Nike has launched NIKE PHOTOiD, which enables European users to make customized shoes out of mobile photos. "Street Canvas," an AKQA ad promoting the campaign, depicts a user shooting graffiti, texting the image to Nike, and receiving a link to a customized pair of Air Force Ones, superimposed over the user's photo.

Category: New Media Marketing
Tags: Nike, Customization

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