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JUN 24

Dispelling the Myths about Open Innovation

Prophet, June 24, 2008 — When it comes to seizing the power of innovation to drive business growth, one of the best routes to success — based on practices of leaders on this front — is through Open Innovation. But while the concept is increasingly familiar and many organizations are eager to position themselves to harness its potential, considerable confusion exists around what Open Innovation is and what it isn’t.

Category: Innovation
Tags: Boeing, Disney, LEGO, P&G, Starbucks, Open networks

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