JUN
24
Innovation Quest: Catalytic Leaders Set the Pace
Marketing News, June 24, 2008 — Innovation appears to be the holy grail of our times: Miraculous things will be wrought
when you find it, from an expanding cadre of continuously delighted loyal customers to a powerful, valuable brand, to sustained and healthy growth.
But the innovation quest is long, laborious andnot for the faint of heart. And success requires strong leadership setting the pace: a catalyst and change agent who has the vision, desire and ability to enlist and inspire others to the cause.
Category: Innovation


