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JUN 23

Actor Sparks BK-Card Freakout†

Chain Gets Big-Time Buzz When 'House' Star Talks Up 'Ultimate Celebrity Perk'

Advertising Age, June 23, 2008 — Burger King got a deluge of publicity after the blogosphere picked up on a London Times interview with "House" star Hugh Laurie, who told the paper his celebrity perks include getting good tables and his "Burger King gold card."

Mr. Laurie was referring to the prepaid, lifetime "crown card" bestowed on a few carefully selected celebrities such as Jay Leno, Jennifer Hudson, George Lucas and Robert Downey Jr. There's one hitch, however: He doesn't actually have one. Some people will do anything to get a free lunch.

Category: Marketing Strategy
Tags: Burger King, Blogs, Celebrity Endorser

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