JUN
23
Fox Creates Online Community For Viewers
MediaPost Publications, June 23, 2008 — Fox is pairing with social networking service Passenger to launch a private online community giving the network access to ongoing audience feedback on programming and marketing efforts. Made up of some 2,000 loyal Fox Network viewers invited to join, the community lets members preview new shows, interact with TV producers, post comments, engage in online discussions and participate in polls.
Category: New Media Marketing


