Home Business Brand Marketing Innovation Design  
JUN 2008

Sci Fi Channel is game to join the virtual world

The channel is teaming with a gaming company to create a TV series that also plays out on the Web. Fans would help shape the story arc.

Los Angeles Times, June 2, 2008 — Can two alien cultures coexist in one writers room? Sci Fi is entering a brave new world by teaming television writers with video-game designers to create a franchise that is both a television series and a massive multiplayer game on the Internet — more than that, the fans who play the game will actually help shape the show's story arc with their virtual exploits.

"This is the Holy Grail for us, without a doubt," said Dave Howe, president of the Sci Fi Channel, which has teamed with Trion World Network, an on-the-rise gaming company based in Redwood City, Calif. "This is groundbreaking, and I don't say that lightly."

Category: Marketing

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.