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JUN 17

How Twitter, FriendFeed Can Goose Online 'Shelf Space'†

Digital Bloggers Debate the Far-Reaching Impact of Distributed Web Services

Advertising Age, June 17, 2008 — Widgets are nifty. But do they really need a two-day conference? That's what I was thinking Monday as I checked out the agenda on WidgetWebExpo, held in Brooklyn earlier this week. But two DigitalNext bloggers, David Armano and Ian Schafer, and Digital columnist Steve Rubel were participating on the same panel and since I was working from home (also in Brooklyn) I meandered on down.

The title was "Micro Interactions: Can portable experiences go mainstream?" It's certainly a timely topic, tying in to the idea that the web is increasingly becoming a series of small services and experiences that consumers stitch together at their own will. Given the personalities on the panel, it should have been no surprise the discussion soon turned to web services like Twitter, Plurk and FriendFeed.

Category: New Media Marketing
Tags: FriendFeed, Google, Twitter, Digital media

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