Consumers to Watch 25% More Video a Day in Five Years†

Viewing on Computers, Mobile Phones Will Drive Increase

Advertising Age, June 17, 2008 — Consumption of video content is expected to rise 25% to five hours per day by 2013, compared with the four hours now watched in 2008, according to Forrester Research. The firm suggests the increase will be driven by consumers watching programming of all grades via computers, mobile phones, portable media players and even digital photo frames.