Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUN 18

Microsoft Acquires TV-Targeting Tech Firm†

Navic Networks Available on 35 Million Set-Top Boxes

Advertising Age, June 18, 2008 — The Microsoft-Google war has moved from the web to the TV. Microsoft today announced it will buy Navic Networks, an addressable advertising technology provider that enables marketers to dynamically target and measure audiences based on patented technology available in 35 million set-top boxes nationwide.

Categories: New Media Marketing, Marketing Effectiveness
Tags: Microsoft, Interactive Marketing, M&A, Measurement

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article