Spam: The Ultimate Survivor†

Potted Meat Thrives for 71 Years -- During Both Boom and Bust

Advertising Age, June 16, 2008 — NEW YORK (AdAge.com) — By all rights, something should have happened to Spam the brand that a dose of sodium nitrite prevents from happening to Spam the product: It should have gone bad. Yet after 71 years on supermarket shelves, the king of potted meats has not just survived; it's thrived. In recent quarters, Spam has sported double-digit sales increases that have made some big headlines.