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JUN 11

Smartphones Now Ringing for Women

New York Times, June 11, 2008 — If recent history is any guide, roughly a third of the people snapping up Apple’s new iPhone are likely to tote it in a purse.

In a big shift for the phone industry, women have emerged as eager buyers of not just iPhones but of all so-called smartphones — BlackBerrys, Treos and other models

Category: Marketing Strategy
Tags: Blackberry, Marketing to Women, Segmentation, smart phone, targeting

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