What Marketers Can Learn from the Tomato Scare†

Whole Foods, McDonald's Should Be Buying Keywords, Posting to Blogs

Advertising Age, June 10, 2008 — The businesses affected by the tomato scare are, yet again, missing out on a very big opportunity to address nervous consumers: search.

Despite being taught the importance of paid search either by action or, more often, inaction of other marketers during times of crisis — including the pet food scare, Jet Blue's runway woes or Mattel's toy manufacturing issues — grocery and other food marketers have not focused on search as a way to address the recent tomato scare.