Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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JUN 9

Text Messaging Makes Magazine Ads Interactive†

Digital Technology May Be Poised to Support Traditional Ad Sales

Advertising Age, June 9, 2008 — The push to make magazine pages more interactive is building mass and, dare we say it, even real momentum as major publishers and advertisers adopt a pair of technologies centered on the cellphone.

Category: New Media Marketing
Tags: Burger King, Hearst, Mobile, text messaging

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